In 2004, the Merriam-Webster Dictionary named “blog” its word of the year. The growth of blogs has been impressive. In 2010, Hat Trick Associates estimated that every one in six people in the world had a personal blog. Sites like WordPress, Drupal and Blogger make it easy for just about anyone to create a blog on a wide variety of topics. While it may be easy to set up a blog, coming up with fresh posts and engaging an audience requires research and additional work. To increase traffic to your blog, you need worthwhile content, a focus on cross-promotion and marketing, and a willingness to engage with your peers and readers.
Plan out and create quality content. As a March 2010 article in “Technorati,” points out, without quality content, you have very little chance of keeping, much less increasing traffic to your blog. Develop a schedule for your posts and incorporate photos and videos when appropriate to enhance your content.
Develop one high quality post a week. “Intense Blog” suggests in a July 2011 article that bloggers write at least one post a week that is focused on a special topic. You should spend five to 10 hours researching these special posts to demonstrate your expertise and knowledge of your subject matter.
Post consistently. Once you have traffic to your blog, your audience will expect and seek out new content. As you plan out your content, also consider when you will post it. Try to post at least once a day to really encourage new traffic.
Respond to readers. Interacting with your existing audience is key to retaining traffic and gaining more visitors. Be respectful of all commenters, answer their questions and clarify content when needed.
Familiarize yourself with other bloggers in your field. Blogger Chris Brogan suggests getting to know 20 to 30 blogs that are focused on the same topics as yours. Leave meaningful comments on their posts and link back to your own blog when appropriate. Take this one step further by reaching out to a few bloggers and introducing yourself and your blog. You may even be able to submit a guest post to another, more visible blog, thereby bringing new traffic to yours.
Cross promote your blog on other social networking platforms and websites. Use your personal or company Facebook, Twitter and LinkedIn accounts to link back to your latest blog posts. Create an intriguing status update or message to draw users in and to the blog. Bookmark your posts on Delicious and add your blog to online directories for greater visibility.